#1 Design

Define the concept and refine your project using the fundamentals of UX.
Think about the people that will use or be affected by your product (active/passive users, installators etc…) and turn them into personas.

Analyze the contexts in which your personas will use your product/service. Have a special focus on the constraints and the contextual needs. Then, imagine and describe the innovative functions that makes your project a success, and the related touchpoints that allows people to connect with your product/service.
You’re one step ahead!