The IoT Design Deck is a method for the co-design of connected products. It can be used to help multi-disciplinary teams to co-design products or services that use one or more IoT features.
Through different tools  and techniques it guides the teams from the idea generation to the definition of the main characteristics and boundaries of a project. Using a deck of cards and serious-games techniques, it helps professionals with different backgrounds to speak a common language and to focus on the User Experience rather than on the technical aspects.


01 Design

Define the concept and refine your project using the fundamentals of UX.
Think about the people that will use or be affected by your product (active/passive users, installators etc...) and turn them into personas.

Analyze the contexts in which your personas will use your product/service. Have a special focus on the constraints and the contextual needs. Then, imagine and describe the innovative functions that makes your project a success, and the related touchpoints that allows people to connect with your product/service.
You're one step ahead!

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02 Facilitation

Sketching and writing the ideas and the main elements of the projects on the cards and play with them, help you and visualize its different aspects as:
- User Journey;
- System Map;
- Touchpoint matrix.
There are also "reference" cards, with important information as opportunities, threats, technologies explained in an easy way, to help multidisciplinary teams work together speaking the same language. In a co-design workshop, the facilitator could use the cards to help teams to focus on opportunities and threats or to generate new ideas.

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03 Prototype

Design and prototype the "behavior" of your products. How will people use it? How will be their relation with it? Does it fit the constraints of the specific context of use? There are two set of reference cards about input/output strategies (oriented to action/perception mechanism) to help non-experts to discover new possibilities.

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About us

Massimiliano Dibitonto
User experience
Katarzyna Leszczynska
Visual design
Federica Tazzi
Visual design

News & Events

IoT Design Deck awarded with the ADI Design Index

The IoT Design Deck was included in the ADI Design Index 2023, the catalogue of Italian design excellence. We are very proud of it! This is our page on the ADI Design Index 2023

Design connected things & services with the IoT Design Deck @Push UX Conference 2022 in Munich experience

On 3 and 4 November 2022 our team was invited to the Push UX Conference 2022 in Munich. We were present in the exhibition area during both days, while our break-out session “Design connected things & services with the IoT …

The IoT Design Deck @Push UX Conference 2022 – Nov 3–4 Munich

On Nov 3 at 15:00 we will run a breakout session at the Push UX conference in Munich During the session, we will introduce the IoT Design Deck Method and how it helps in the design of a connected …

Play with the Deck

You have two minutes to invent a service that uses the input and output described in the cards. Be bold! (refresh page to get new cards)


Random Input One

Random Input Two


Random Output One

Random Output Two


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If you want to download and try out the IoT Design Deck or if you have have any question or suggestion leave us a message.